From February 15-17, Mumbai was host to The World Tea & Coffee Expo 2013, which featured over 100 exhibitors from eight countries and highlighted the tremendous potential of the Hot Beverages sector – both in India and… Continue reading
When my first partner and I started looking at what we wanted to include in our concept back in early 2004, one of the options was bottling a tea beverage I had developed. We visited two reputable bottling companies in our area… Continue reading
Our research on specialty tea started in early 2004. It was extensive. It involved years – yes, years – of researching the opportunity, the market, the competition, the suppliers, the concept options, the locations, the recipes, and the product mix. It involved opening our first retail store in 2007, weathering … Continue reading
For as long as people have prepared and consumed tea, Camellia sinensis has been used to promote sociability and community. In fact, the process of sharing tea with another human being is sometimes a way to make social differences feel less important. Perhaps you have sat down to tea with … Continue reading
I’m an old Jersey boy, so the first thing I noticed before popping the lid and tasting this bottled iced tea was the label. It depicts a beach scene with an old Woody station wagon – surf board on the roof – that was iconic of the Jersey Shore while … Continue reading