The tea I almost passed on
Our friends over at Teaity posed an interesting question a couple of weeks ago via their Facebook page. “What tea did you formerly hate, but now love?” I thought it was such a great question… Continue reading
Tag Archives: Facebook
Bringing together a world tea family
The Tea Board of India recently announced that they would be using social media to promote tea culture around the world. My startup, Tealet, has built a strong network of independent tea growers from nine countries… Continue reading
The evolution of a tea fairy
Since founding Tealet, I’ve learned that building a community for a new brand and product is one of the most difficult jobs of a startup; it’s a game of creativity and… Continue reading
Pinterest for tea businesses
Social media is a powerful medium for tea businesses. I have spoken about the power of Facebook, Twitter, and LinkedIn in previous posts. This time it’s Pinterest’s turn… Continue reading
Beating summer torpor
For us, summertime usually means a fairly significant slowdown in guest visits, as many of our teahouse friends go on vacation and engage in other activities. We’ve also had to face the perception that (high-end) tea doesn’t really… Continue reading
Facebook for tea businesses
In a previous post, I talked about the power of LinkedIn for growing your tea business, so in this post I thought I would talk about Facebook. I want to share two Facebook approaches… Continue reading