06.21.07
fight indooritis - the health benefits of tea
posted by Michelle Rabin | 3 comments
My hat’s off to Lipton. They’ve just launched a very clever ad campaign about tea. I’m loving it. I can’t say I’ve been a fan of Lipton, but they certainly have a sense of humor and have created a great bit of advertisement to further the cause of tea. I’ve noticed the lack of advertising dollars that had gone into the tea community and quite frankly have wondered why the “big boys” didn’t do this sooner. Take a moment and check out this fun ad campaign. It’s a blog campaign to stimulate grass roots tea interest. This type of viral marketing can be very powerful. Who would have thought I’d be writing about Lipton? Never say “never”.
June 21st, 2007 at 9:57 am
Although I’m not a Lipton fan myself, that’s a pretty neat little website they made. I wish I had the skills to do something like that haha.
They should just replace the “Lipton” with “high-quality loose leaf tea”
June 27th, 2007 at 1:08 pm
While I found this Indooritis site amusing at first, I felt a bit irritated that it wasn’t very easy to get to any real information - either about tea or even about Lipton’s product line. I’m not so sure it would have many repeat visitors…….TChing is certainly more accessible and shows that it’s intent is truely educational…..not a marketing manipulation.
June 27th, 2007 at 8:44 pm
Thanks for your observations Eric. I am surprised that large companies haven’t invested money into advertising campaigns…..I think I saw this as a beginning. Given that tea is a 6 billion dollar industry, I’d like to see more efforts to get the word out…..and yes, the health benefits are a must for many reasons. The truth is, it’s the driving force behind the surge in the market.