Twitter is a misunderstood medium for some, so I wanted to share with you how I use it and why. When I arrived in Australia, I didn’t know anyone in Brisbane, so I started talking on Twitter (or tweeting to use the correct term). Imagine you’ve arrived at a party … Continue reading
I have a project in mind and am seeking advice from tea enthusiasts. While it is probably fairly obvious by now that I am a fan of tea, I have recently started to merge my fascination for this beverage with my interest in photography. My thoughts are a little difficult … Continue reading
Tea – an ancient custom interwoven with daily life – can hold an intimate place in one’s life. For many, this beverage is not only the first of our many daily rituals, but also the last. Because tea is so entwined in our lives, it not only becomes a personal, … Continue reading
Who says that LA isn’t a tea-drinking town? (Probably the same people who call LA a non-literary town.) But judging by the crowds who thronged the Japanese American National Museum a few weekends ago for the first (and hopefully annual) LA International Tea Festival, tea has arrived in a big … Continue reading
The name “Jamba Juice” has always confused me, primarily because their product has nothing to do with juice. They’re smoothies. That’s not juice. Maybe they chose to use the word “juice” to capitalize on the alliteration of “Jamba Juice.” But really, is the word “Jamba” all that significant? Is it … Continue reading
As we approach the one-year anniversary of Adagio’s first tea retail store and break ground on our third location, we’re going through an internal discussion of how to apply our branding strategy to the physical retail stores. Adagio was founded as a U.S. online tea company, and has since expanded … Continue reading