Friday July 20, 2012 | 4 comments
Imagine for a moment that you are standing in front of a vending machine. You tweet your friends about tea, and viola, the machine serves you up a can of iced tea. No, this isn’t a science fiction movie, it’s reality today in South Africa. This brings social media to a whole new level. The machine, affectionately known as Bev (love that it has a woman’s name), has introduced a marketing concept that is a game changer in the social media world. According to the World Tea News, which seems to be able to find tea-related information like no one else, Bev is currently on tour in South Africa. Mastermind Grant Rushmere, co-founder of BOS, says the intention is to have Bev “interact physically with as many people as possible.”
Here’s how this tweeting vending machine works: You step up to the machine and activate your location. You’re then prompted to tweet a hashtag about tea and Bev will dispense an ice-cold can of BOS iced tea. This is a genius concept. It stands to revolutionize the marketing industry. I imagine the cost to get people to try a new product is quite substantial. This machine provides a free can in exchange for social media advertising offered by you. I call that a win/win scenario. Of course, there is a downside – Bev is yet another machine that will replace a human being. Check out the YouTube video.
Do you think Bev will visit us here in the U.S.?