Tuesday June 17, 2008 | 2 comments
Steam, smelly steam brought the tea trade into the industrial age. An age-old handmade product could now be manufactured by steam powered machinery and delivered (via Suez) by steamships in half the time of the fastest, most glamorous clipper ship, which required a picked crew, a high freight rate, and a lot of luck. In the last (1871) clipper race the legendary Cutty Sark made the run from Shanghai to London in 107 days, but Calcutta’s tea reached London in just forty-five days by steam.
Black tea of the Assam variety became a standardized, industrial-strength commodity. Orthodox manufacture – albeit mechanized – notwithstanding, India and Ceylon tea was more powerful and pungent than China black teas, and it required blending at first to win a market. The English author and occultist
Aleister Crowley studied Buddhism in Ceylon in 1906. “There seems to be something in the climate,” he remarks in his Confessions, “that stupefies the finer parts of a man if he lives there too long. The flavor of the tea seemed to me somehow symbolic. I remember pleading with the local shopkeeper to find me some Chinese tea. It chanced that the owner of a a neighboring plantation was in the shop. He butted in, remarking superciliously that he could put in the China flavor for me. ‘Yes,’ I said, ‘but can you take the Ceylon flavor out?’” Such tea snobs were simply overwhelmed; between 1860 and 1914 the only investments in the British Empire more profitable than tea estates were South African gold and diamond mines. British working people were urged to “buy Empire” black teas. Most of these were designated not by leaf type – pekoe, souchong – or origin – Keemun, Bohea – but by brand name: Mazzawattee, Brooke Bond, Ty-phoo, Liptons and Lyons, the tea shop brand.
It’s hard to understand why nobody in England thought of the tea shop before 1884, but nobody did. The first was a space in a bakery near London Bridge, and the idea caught on. There are things English people like to do in the absence of the opposite sex (through no lack of love, to be sure), but drinking tea is not one of them. This accounts for the phenomenal success of the Lyons chain of tea shops, which became a national institution overnight, and ever since the British have found it impossible to imagine a time when the tea shop did not exist.

It’s exciting to see shops devoted mainly or solely to tea really taking hold in the U.S. as specialty tea (not my term of course) continues it’s upward movement. It’s exciting to see people taste ‘real tea’ for the first time. We are so thrilled to be able to work with tea on a daily basis and get people excited about it. Rather than tea coming out of a bakery or other type of food shop, our bakery and food items come about as a result of ‘fitting in’ with the tea. Sometimes I feel a little guilty about our treatment of espresso and coffee on the back burner, but that’s what the coffee houses have been doing for years to tea.
From what I’ve read, Lipton bought a three or four-store chain in Britain a few years back which used a patented machine called the ‘T-Bird’ and didn’t do much with it. Wonder if it’s still around? Also read that Lipton had a concept tea store in Los Angeles back in the ’90′s which just didn’t hit. Once a brand is established for grocery store shelves/mass/price sensitive/bags, apparently it’s tough to try to change that image in people’s minds…even with a huge budget to work with. That’s the fun of starting from scratch and building a brand.
I also just read that the green tea company whose founder owns, what, around 400 Tully’s in Japan, just closed his two stores in Washington, apparently for lack of business. Did any of you visit them–Koots Green Tea? Other new concepts, however, seem to be doing well and growing, such as Teavana and Argo in Chicago.
Will America ever have a tea shop on every corner, will there be ‘the’ chain of tea shops (Argo wants to be the Starbucks of tea). Who will build a brand that people identify with?
Sorry…I tend to wander off-thread.
Sorry but that first tea shop was at Fenchurch St Station not London Bridge but it was part of a bakery belonging to the Aerated Bread Company.